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Gary Zenker - Pharma Work
My pharma samples includes my most recent work for ICON plc and also dates back to work as Marketing Director for EVSCO Pharmaceuticals and contract work for Gordon Laboratories. While I currently hold the title of Senior Copywriter, much of my work involves marketing components, both for clients and for ICON efforts to generate new business.
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Work includes website content and structure, landing pages, white papers, one-pagers, brochures, FDMs, editing and annotations, PIE decks, digital ads, video scripting, and sales deck presentation.
Finished pieces are nearly always the effort of many people. My work is sometimes limited to after-the-fact annotation or final edits. Other times, I have done research to develop the first draft and follow the piece throughout development.
Pharma work samples
Select samples by TYPE or CHANNEL
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Abstract Poster
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Briefing Document
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Brochures
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Digital Ads
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FDMs
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Infographics
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PIE Decks
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Xolair​
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Print ads
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Gordon Pharmaceuticals
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Retail Catalogs
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Social Media Campaigns
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Video & Video Scripting
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Web pages & Landing Pages
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White papers
Select samples by CLIENT or PROJECT
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ICON - Cassandra AI
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White paper, data analysis supplement
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ICON - Digital Therapeutics
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ICON - End of Phase 2 Summit Summary
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Collateral,
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ICON - Medicare Part D Price Negotiations Webinar
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​ECRI Institute
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Genentech -
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Genentech - What's Your Reason
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Brochure, one pager, tent card, post card, navigation guide, FDM
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Genentech - Xolair
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PIE Deck
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Gordon Pharmaceuticals
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Annual catalog, print ad
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Provell - Euthyrox
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Web site, landing pages, Product overview, one-pager, video, video script, digital ad 1, digital ad 2
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Sun Pharma - Asorbica