About | zenkermarketing

ABOUT US: TARGETING CONTENT. INTEGRATING EFFORTS. MAKING THE SALE.

Targeting most-profitable sales

Many businesses focus on making a sale at any cost. The result is that they miss their best opportunities. Successful target marketing focuses on identifying and pursuing the highest sales and profit potential.

We'll help you find the hidden markets within your existing clients and the most desirable within your prospects. Then we'll assist you in closing those sales.

Integrating your marketing efforts

Too many companies treat their individual marketing activities as separate efforts. Executing them as elements of a single strategy takes a little more planning but brings exponential results.

Integration requires an understanding of how each media works best. It requires expertise in demographics and target marketing. It relies on experts who can both think strategically and act tactically.

From analyzing customer data to creating the messages that make them buy, we can help you achieve your business goals.

Content that drives response

Experience in demographic targeting is essential to create effective content. Whether it is content for a web site, or design and copy for a brochure, every element should be focused on the reader.

Creating relevent copy is important. Many companies become too close to their own products and lose their ability to view their products as their clients do. Our outsider eyes can deliver that perspective.

Copy, writing style, design, typeface and even color affect the message communicated. We offer the knowledge and experience to create more effective marketing content that moves people from lookers to buyers.