Grabbing attention can be a good thing. I​'ve been fortunate to have a variety of industry and marketing professionals find the work and writing we've done to be worthy of attention. Sometimes it came in the form of written articles; other times it was in the form of marketing awards from industry groups.

​

​The pieces listed here offer additional insights into some of the successes Gary has led.

EXAMPLES: PUBLISHED WORK

PUBLISHED WORK

Columns and featured articles authored by Gary Zenker and published in various industries. Click to open pdf

.

He Who Laughs - Using Humor in Advertising - Bank Marketing

Goals Should Determine Your Marketing Budget - Credit Union Journal

Time Out - Changing the Rules of Auto Lending Mid-game- Bank Marketing

From Finance To Fido and Back: Changing Industries in Marketing - Financial Marketing

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Peer Ad Review - Bank ​Marketing

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​( I was an editor favorite because I was reliable & finished assignments in 1 day)

COMMENTARY ON WORK

Articles and commentary with a focus on or mention of Gary's campaigns. Click to open pdf.

Using Variable Data To Increase Response Rates - Sir Speedy Franchisee Magazine

Stick Figures - A different approach to an annual report - CU Dimensions

AWARD RECOGNITION

A partial list of the marketing awards given for work done in various industries:

​

Ad-Q Award - Highest Reader Recall

in ethical veterinary pharmaceuticals​

​ 

Readex Award - Highest Reader Recall

in ethical veterinary pharmaceuticals

​ 

CUNA Inaugural Best Practices Branding Award for financial services marketing - big honor: their highest achievement of the year.

​ 

CUNA - 5 separate marketing awards in a single year for Business Development, Annual Report, Debit Card Design, Newsletter Design and Effectiveness in Financial Services​

​ 

CUES Golden Mirror Award for Annual Report, financial services

​ 

ABA Marketing Award - Investor Relations - financial services

​ 

​ ABA Marketing Award - B-to-B Communications, financial services

​ 

  PA Bankers Association - Annual Report Award - Highest Score  10/10  

AND A COUPLE OF LAUGHS

Not professional articles but some other writings published over the years. Good for a few laughs and to see that Gary's writing covers several styles.

Click to open pdf.

SaysSeth: Conversations Between Father and Son - The very funny comments of my son between the ages of 4 and 7, and my sarcastic commentary - www.SaysSeth.com 

Racing For The Sled -  ​One of many humor columns published in a variety of local daily and weekly newspapers.