EXAMPLES: PUBLISHED WORK

Grabbing attention can be a good thing. I​'ve been fortunate to have a variety of industry and marketing professionals find the work and writing we've done to be worthy of attention. Sometimes it came in the form of written articles; other times it was in the form of marketing awards from industry groups.

​

​The pieces listed here offer additional insights into some of the successes Gary has led.

PUBLISHED WORK

Columns and featured articles authored by Gary Zenker and published in various industries. Click to open pdf

Time Out - Changing the Rules of Auto Lending Mid-game- Bank Marketing

.

He Who Laughs - Using Humor in Advertising - Bank Marketing

From Finance To Fido and Back: Changing Industries in Marketing - Financial Marketing

Goals Should Determine Your Marketing Budget - Credit Union Journal

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Peer Ad Review - Bank ​Marketing

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​( I was an editor favorite because I was reliable & finished assignments in 1 day)

COMMENTARY ON WORK

Articles and commentary with a focus on or mention of Gary's campaigns. Click to open pdf.

Stick Figures - A different approach to an annual report - CU Dimensions

Using Variable Data To Increase Response Rates - Sir Speedy Franchisee Magazine

AND A COUPLE OF LAUGHS

Not professional articles but some other writings published over the years. Good for a few laughs and to see that Gary's writing covers several styles.

Click to open pdf.

SaysSeth: Conversations Between Father and Son - The very funny comments of my son between the ages of 4 and 7, and my sarcastic commentary - www.SaysSeth.com 

Racing For The Sled -  ​One of many humor columns published in a variety of local daily and weekly newspapers.

AWARD RECOGNITION

A partial list of the marketing awards given for work done in various industries:

​

Ad-Q Award - Highest Reader Recall

in ethical veterinary pharmaceuticals​

​ 

Readex Award - Highest Reader Recall

in ethical veterinary pharmaceuticals

​ 

CUNA Inaugural Best Practices Branding Award for financial services marketing - big honor: their highest achievement of the year.

​ 

CUNA - 5 separate marketing awards in a single year for Business Development, Annual Report, Debit Card Design, Newsletter Design and Effectiveness in Financial Services​

​ 

CUES Golden Mirror Award for Annual Report, financial services

​ 

ABA Marketing Award - Investor Relations - financial services

​ 

​ ABA Marketing Award - B-to-B Communications, financial services

​ 

  PA Bankers Association - Annual Report Award - Highest Score  10/10