EXAMPLES: MARKETING CASE STUDIES
To truly understand marketing successes, you need to look behind the copy and design. Copy and design are merely two tools used to craft a specific approach. The text may read well, the design may be clean and you can still miss the target by a mile.
Social media offers interaction which conventional media was never designed to do. Facebook, Twitter, YouTube and others have changed the speed, frequency and reach of what we previously called word of mouth.
Presented here are summarized case studies, including the Challenge, Implementation and Results, with metrics where available.
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