To truly understand marketing successes, you need to look behind the copy and design. Copy and design are merely two tools used to craft a specific approach. The text may read well, the design may be clean and you can still miss the target by a mile.
Social media offers interaction which conventional media was never designed to do. Facebook, Twitter, YouTube and others have changed the speed, frequency and reach of what we previously called word of mouth.
Presented here are summarized case studies, including the Challenge, Implementation and Results, with metrics where available.
EXAMPLES: MARKETING CASE STUDIES
BRANDING - EVSCO Pharmaceuticals
Rebranding a small pharmaceuticals firm and reorganizing their product marketing results in a sales increase of 20% annually!
SALES - Atlantic Credit Union
Increasing auto loans by over 40% in just 15 months by targeting the benefits buyers care more about than 0% dealer loans.
DIRECT MARKETING - First Financial
Replacing cold calling with a unique and inexpensive program that resulted in 30%+ meetings on the first phone call!
TARGET MARKETING - BMA
Taking a trade organization's dead program and giving it new life and respect among a community of...marketers and advertisers.
CRM/TARGET MARKETING - Various
Refocusing marketing using demographics, CRM data, and variable data techniques to identify and target highest profit customers and sales.
SOCIAL MEDIA - Strawberry Festival
Creating a new communications channel with an audience notoriously difficult and expensive to reach through conventional media.
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WEB IMPLEMENTATION - RC LTD
Recrafting a home buildings online presence and marketing efforts to build traffic and increase sales conversions.