Web sites are a critical element in marketing implementation. But they are just one part of a successful online strategy. Integrating the efforts behind SEO (Search Engine Optimization), online advertising, social media, and other advertising are critical to drive the web traffic. A well constructed web site that lacks traffic is a waste of time and effort, as is one that fails to make conversions.
EXAMPLES: WEB SITES & ONLINE MARKETING
Redesigned from scratch to engage the visitor. This site offers 15 different top level links. By grouping them and offering graphic icons, there's no confusion.
Nearly every page offers a testimonial with photo to enhance credibility without bragging about ourselves.
The location map at the top offers most important search criteria to the average home buyer without focusing on price.
Tiny space. Just a handful of words. How do you grab people's interest enough to make them click?
Easy. Target their REAL needs. 1st time and 1st moveup buyers may not know for sure how much house they can afford. But they do know what monthly payment they can make. So do renters. So when we showed them our homes based on that information, they clicked. A lot.
Using Facebook and Google Pay Per Click ads, we used key words our competition didn't that kept ad costs down and drove high click-through rates.
The online local newspapers were amazed as our ads drew up to 500% of their average ad click-through rates.
Keeping the visitor engaged. Getting people to click on the ads is only the first step. Dumping people onto the home page often loses them because the info they clicked for isn't there. Specially created landing pages gives them the info they want first, fast.
In this case, they want to see the monthly cost of homes within the desired geography. After all, the ads promised them homes as low as $858/month.
The landing page shows them the neighborhoods that have homes at the advertised monthly payment. It also shows more neighborhoods with payments just a little higher.
Suddenly they ALL look pretty affordable. So many choices. And they're all Rouse Chamberlin's.
Some things should be designed to be simple. The Says Seth web site has just a few goals.
1) To archive and make available
the past Tweets
2) To offer additional information
on the forthcoming Says Seth
3) To make it easy for people to
sign up for the Twitter feed
By using just three carefully defined tabs, all of the information needed by the reader is available without confusion.
Technology synergy. This site utilizes a management console so a non-programmer can make changes as needed.
In addition, Twitter updates feed content to the left-most tab, avoiding the need to re-enter text into two different applications.
Some sites have a lot of ground to cover. By its very nature, a site focused on marketing services involves a great deal of material.
Copy. Graphics. PDF documents. Video. Audio. Just about every type of media and file you can imagine.
It requires an understanding of all the file types being used and how they will (or won't) work with web browsers. Knowing what will need to go into it and how to optimize file sizes.
It's a lot of detail work. Getting help from someone who's done it before is a VERY good idea.
Avoiding information overload. Successful implementation for a website this dense is all about the planning you do up front.
And part of building an effective web site is knowing not just what to put in, but what to leave out.
You are building a complete story for others. But your readers will customize that story for themselves. They'll decide for themselves which parts they want to read. A great web site makes it easy for them to do just that, without losing the sale.
HTML 5 TEMPLATE WITH CUSTOMIZATION
We have designed, redesigned and led project management for numerous web sites, including sites for:
Atlantic Credit Union (2 redesigns and implementations); First Financial Bank (redesign and implementation); Main Line Writers Group (design and implementation in process); Rouse Chamberlin Homes (complete redesign and implementation including underlying database specifications); AlexanderRoss.com galleries, TheComicBookShop.com , Voice In the Mirror (in process), and of course Zenker Marketing.