Redesigned to look as good as the homes they build. Click to View Floor plans featured new inside graphics promoted available options and expansion possibilties. The new design was colorful and better targeted to the 27-44 first-time and first-moveup home buyers - Click to View

A choice and new design drove 35% better response.

Customizable cross-selling details offered multiple benefits. They offered steamlined presentations because irrelevent page weren't used. They were fast to update. And the cross-sell was built into every product sheet.