EXAMPLES: ADVERTISING

Commercial Bank Service Collateral
Commercial Bank Service Collateral

Customizable cross-selling details offered multiple benefits. They offered steamlined presentations because irrelevent page weren't used. They were fast to update. And the cross-sell was built into every product sheet.

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Home Floor Plans & Designs
Home Floor Plans & Designs

Redesigned to look as good as the homes they build. Click to View Floor plans featured new inside graphics promoted available options and expansion possibilties. The new design was colorful and better targeted to the 27-44 first-time and first-moveup home buyers - Click to View

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CD Rate Ads Tell People To Go Go Go
CD Rate Ads Tell People To Go Go Go

A choice and new design drove 35% better response.

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